CHRISTINE LE DUC
Branding, E-commerce, Art Direction, Trend Report, Marketing Strategy Ilse Christina Riteco Branding, E-commerce, Art Direction, Trend Report, Marketing Strategy Ilse Christina Riteco

CHRISTINE LE DUC

A previous rebrand had pushed Christine le Duc too far into “cute and pink,” losing the brand’s bold, feminine edge. As part of a small creative team, I helped bring back a confident, high-fashion identity, sensual, modern, and visually strong.

My work ranged from campaign concepts and art direction to website optimisation and events, translating the renewed brand identity into concrete creative output.

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THE NEXT CLOSET
E-commerce, Trend Report, Content, Social Media, UX Design Ilse Christina Riteco E-commerce, Trend Report, Content, Social Media, UX Design Ilse Christina Riteco

THE NEXT CLOSET

During my internship at The Next Closet, I worked across content and UX for a sustainable fashion platform focused on pre-loved luxury. I wrote blogs and interviews, curated homepage collections, and created daily social content.

As part of my graduation project, I designed an Adobe XD app concept to improve user experience within the circular fashion space.

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