CHRISTINE LE DUC
Branding, E-commerce, Art Direction, Trend Report, Marketing Strategy Ilse Christina Riteco Branding, E-commerce, Art Direction, Trend Report, Marketing Strategy Ilse Christina Riteco

CHRISTINE LE DUC

A previous rebrand had pushed Christine le Duc too far into “cute and pink,” losing the brand’s bold, feminine edge. As part of a small creative team, I helped bring back a confident, high-fashion identity, sensual, modern, and visually strong.

My work ranged from campaign concepts and art direction to website optimisation and events, translating the renewed brand identity into concrete creative output.

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